Our vision

The vision of Safmarine is “To be the carrier of choice for existing and future customers”.

It’s a vision that’s shared by Safmariners around the world and one that has been responsible for our success in one of the toughest, most commoditised industries in the world.

In an industry like shipping, where there is little differentiation in product, people really do make the difference.

Safmariners around the globe are focused on being the “people making the difference” and it’s this commitment that differentiates us from our competition.

And how do we make this difference?

It’s the way we interact with our customers; by being personal, professional and committed, by going that extra mile.

This ‘difference’ is a trait shared by all Safmariners - whether at sea or on shore - and regardless of individual culture, language and religion. Our customers recognise this ‘difference’ as the ‘Safmarine DNA’. They recognise as a committed partner who’s playing a critical role in the success of their business.

This helps us too. By helping our customers succeed with their business, we grow our own – and thrive.

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