Al Sanea Chemical Products

“A delighted customer is a repeat customer.”

From 100 drums a day to 1,200 – Al Sanea Chemical Products has come a long way since it began in 1981.

Family-owned Al Sanea Chemical Products began as a turpentine (white spirit) producer in Kuwait in 1977. Today, as well as producing 1,200 drums of turpentine a day, it produces and exports dozens of varieties of chemical cleaners and disinfectants to customers across Africa and the Middle East.

Like all exporters, on-time delivery is vitally important for Al Sanea – which is where we come in.

On-time service keeps Al Sanea’s customers happy

For Al Sanea, the main benefit of working with Safmarine is our on-time service. Having tried many different carriers, the company is well aware that late shipments result in unhappy customers, who take their business elsewhere. For this reason, Al Sanea relies on us to ship around 90% of its exports.

“With other carriers, 15 days means a month. With Safmarine, 15 days means 15 days,” says Mr Mowaffy, Export Sales Manager at Al Sanea.

Shipping expertise saves money and wins customers

As well as on-time service, Al Sanea relies on Safmarine to provide assistance during challenging circumstances. Elvis Pinto, former Safmarine Country Manager for Kuwait and Iraq, recalls one such situation.

“One of Al Sanea Chemical Products’ customers wanted rates to a destination in India for 40-foot containers. The rates were high, and the customer wanted to cancel the order. We advised the customer to use 20-foot containers instead. By coming up with an alternative and viable solution, we helped Mr Mowaffy’s customer save a significant amount of money. This in turn helped Al Sanea Chemical Products to secure the order,” he explains.

Safmarine also helps resolve disputes, something that Mr Mowaffy really appreciates. “One of my buyers in the UAE did not clear a shipment of 10 containers for 60 days, which resulted in a fee of KWD 60,000,” explains Mr Mowaffy. “They claimed that Safmarine had not informed them of the cargo’s arrival, but records showed this was not the case. Safmarine helped us to mitigate the fee to both parties’ satisfaction. And, to this day, shipments to this Al Sanea customer are still transported with Safmarine.”

A growing partnership

Al Sanea prides itself on its high standards of integrity and professionalism, qualities that resonate with Safmarine’s commitment to building trust and a high-quality service. As a result, the partnership between Safmarine and Al Sanea Chemical Products continues to grow stronger each year, with increasing volumes and an even greater level of trust.

“If there is a problem, even if it is in the middle of the night, I know that I can rely on Safmarine to sort it out for me,” says Mr Mowaffy. “This is reassuring and very important to me.”

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As well as receiving a quality product, the on-time service from Safmarine has resulted in the return of old customers” Mr Al-Sanea, Managing Director, Al Sanea Chemical Products

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Matthew Woodhouse, Head of Safmarine Jordan, presenting a gift to Mr Khaled Al Sanea, Managing Director, Al Sanea Chemical Products, in recognition of the company’s value as a Safmarine customer

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