Explore Africa’s Rising Economy with Safmarine

With an average annual growth rate of 5 percent over the past decade, Africa has one of the world’s fastest growing economies. Safmarine’s extensive shipping networks and almost 70 years of expertise with the continent can help you explore opportunities that Africa’s flourishing economy has to offer.

Watch this video to discover more about Africa's growing market.

Success in Africa matters to you and your business. That's why you deserve a shipping partner with the right expertise and experience to realise African success for your trade. A partner who cares and goes the extra mile to simplify your shipping experience.

At Safmarine, we are more than a carrier. We are Africa shipping specialists, who are not only ready to offer you comprehensive understanding of the local shipping and business environment, but also provide you with hands-on and personalised solutions for your shipping needs.

Apart from giving you unmatchable transportation services, we aim to share with you relevant insights into African markets to help you grow your trade.

Want to learn important advice on how to successfully do business in Africa?

Get to know the world's largest consumer group

According to the African Development Bank, Africa today has a middle class population of around 315 million, a phenomenal increase of 100 percent in less than 20 years. It is the world's largest and youngest group of consumers.

African consumers are also internet-savvy and more well-informed than ever. Between 2000 and 2014, the number of internet users in Africa grew at a rate of 6,500 percent, which is almost 10 times the global average.

"African consumers today will not only call out opaque organizations, but will also patronize and support those that are more open, honest, real, raw and transparent," wrote the consulting firm Trendwatching in its report "Candid Consumption".

Watch the video below to discover more about Africa's growing market.

An attractive market in East Africa

East Africa attracts many businesses from all over the world within FMCG, oil and drilling, infrastructure and energy development, and several other sectors. This shows that East Africa is well on its way to becoming one of the most attractive markets to invest in.

West Africa's diverse economy

In 2014, West Africa achieved a relatively high growth of 6 percent despite battling with the Ebola virus. The most populated country in the region, Nigeria, posted a growth of 6.3 percent, mainly coming from non-oil sectors, which shows that the economy is diversifying toward services, manufacturing and agriculture.

The South African growing container market

According to the Safmarine Trade Report South Africa: Second Quarter 2015, the total South African container market – import and export – grew by 7 percent in the first half of 2015 compared with the first half of 2014's market decline of 5 percent. The growth is in stark contrast to poor economic fundamentals that South Africa is experiencing, such as low consumer confidence and slow GDP growth.

You may get in touch with the relevant Safmarine office to learn how our profound and lasting partnership can further grow your business.

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